As food and drink consumers demand higher quality through simple natural ingredients, fewer additives, no preservatives, provenance and authenticity - there is an increasing overlap between the customer's and the barista's needs.
From the very beginning, we approached the business in a different way - we focused on products that did not compromise flavour, quality, or innovation. We would aim our products at both consumers and professionals - blurring the lines dividing the two. As a result, Minor Figures products are equally at home in the aisles of a major retailer, and behind the bar at the best coffee shops around the world.
The only constant is that all our products are 100% plant based with no added sugar.